"In order to meet our sustainability targets they need to be measurable. And for something to be measurable, we need data, and that's why transparency is key. At Digital, we provide systems, insights, and data in order for both Polestar employees and customers to make informed data-driven decisions. "
Ylva Bruzelius works as Digital Sustainability Lead at Polestar and will delve into the importance of data and transparency to succeed with sustainability. She will also speak about Polestar’s moonshot goal of making a truly climate neutral car by 2030 – Polestar 0 project – and how it’s connected to digital tools.
Polestar is a Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe and Asia Pacific.
Polestar plans to have a line-up of five performance EVs by 2026. Polestar 2, the electric performance fastback, launched in 2019. Polestar 3, the SUV for the electric age, launched in late 2022. Polestar 4, the SUV coupé transformed, is launching in phases through 2023 and into 2024. Polestar 5, an electric four-door GT and Polestar 6, an electric roadster, are coming soon.
The Sustainability team at Polestar, led by Fredrika Klarén, works to leverage Polestar's sustainability efforts within four strategic areas; Climate neutrality, Transparency, Circularity and Inclusion. Together, the team drives sustainable development throughout the organisation and enable Polestar to tap into the vast business potential of sustainability.